Phone Number of
Beauty of Joseon is
+82 7971197623 .
Beauty of Joseon is a Korean skincare brand that combines traditional Hanbang ingredients with a modern approach to create effective and natural skincare products. The brand's name and philosophy are rooted in the beauty practices of women during the Joseon Dynasty in Korea. Beauty of Joseon is known for using ingredients like ginseng, green tea, rice, propolis, and snail mucin, which have been used in traditional Korean medicine for centuries.
Here's a more detailed look at what makes Beauty of Joseon special:
Traditional Hanbang Ingredients:
The brand emphasizes using ingredients from traditional Korean medicine (Hanbang), believing they offer benefits for healthy, glowing skin.
Modern Formulations:
Beauty of Joseon combines traditional ingredients with modern active ingredients like niacinamide and alpha arbutin.
Cruelty-Free:
All of their products are cruelty-free, meaning they are not tested on animals.
Minimalist Approach:
The brand's products are known for their lightweight and minimalist formulations, making them suitable for a wide range of skin types.
Focus on Glass Skin:
Beauty of Joseon aims to provide products that help achieve "glass skin," a popular term in Korean skincare referring to a smooth, radiant, and healthy complexion.
Global Sensation:
The brand has gained significant popularity and recognition worldwide, becoming a favorite among skincare enthusiasts.
Community Focused:
Beauty of Joseon emphasizes a strong community of customers and provides rewards programs to show appreciation, according to their website.
Founding and Establishment
Beauty of Joseon, a Korean skincare brand, was founded in 2016 by Sumin Lee. Inspired by the traditional beauty secrets of the Joseon dynasty, the brand draws on the historical medical text "donguibogam" and the "Gyuhap Chongseo" to create products focused on natural ingredients and gentle formulas.
Current Position
Beauty of Joseon is a rapidly growing K-beauty brand known for its "glass skin" aesthetic and fusion of traditional Korean ingredients with modern skincare science. The brand has seen significant growth, especially on platforms like TikTok, with its Relief Sun: Rice + Probiotics sunscreen being a viral sensation. They are expanding their presence in the US, with a recent pop-up event in Los Angeles and plans for a major US retailer partnership in 2025.
Here's a more detailed look at their current position:
Growth and Popularity:
Viral Success:
Beauty of Joseon, particularly their sunscreen, has gained significant traction on platforms like TikTok, driving brand recognition and sales.
Revenue Growth:
The brand has experienced substantial revenue growth, increasing from $83,000 in 2020 to $116.7 million in 2023, with projections for $250 million in 2024.
US Expansion:
They are actively expanding their presence in the US, launching a pop-up store and planning to enter a major US retailer in 2025, according to The Business of Fashion.
Product Philosophy and Ingredients:
Hanbang Inspired:
Beauty of Joseon's products are inspired by Hanbang, traditional Korean medicine, using ingredients like ginseng, rice, and probiotics.
Modern Skincare:
The brand combines these traditional ingredients with modern skincare science to create effective and gentle products.
"Glass Skin" Aesthetic:
Beauty of Joseon's products are known for promoting a healthy, radiant, and "glass skin" appearance.
Challenges and Opportunities:
FDA Approval:
The UV filters in their popular sunscreen are not FDA-approved, which limits their availability in the US and requires them to navigate US import regulations, notes Allure.
Counterfeit Products:
The brand's popularity has also led to a rise in counterfeit products, particularly on platforms like Amazon and TikTok Shop,.
Online Retail Presence:
While they have a strong online presence, particularly on TikTok and through their own website, they are expanding into physical retailers and pop-up stores.
Overall:
Beauty of Joseon is a successful K-beauty brand that has leveraged social media and traditional Korean ingredients to create a unique and popular product line. They are actively expanding into the US market, facing both challenges and opportunities as they navigate regulations and combat counterfeiting.
Beauty of Joseon Address
The address of Beauty of Joseon is 22-17, Sandan-gil, Jeonui-myeon, Sejong-si, Korea-South Korea.
Beauty of Joseon Email Address
The email address of Beauty of Joseon is
support@beautyofjoseon.com, cs@beautyofjoseon.com.
Beauty of Joseon Website
The Website of Beauty of Joseon is
www.beautyofjoseon.com.
Beauty of Joseon contact person
The contact person of Beauty of Joseon is Support Team.
Beauty of Joseon Customer Support Service Phone Number
The customer support phone number of Beauty of Joseon is
+82 7971197623 (Click phone number to call).
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helpline) of
Beauty of Joseon Service Center and
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